Heaven knows, bras are not perfect, but, other than a good (and I mean good) fitting session, I struggle to think of how one might improve upon the basic design.
But-its been done. Meet Stef Cunningham, CEO of La'Grace International.
The La'Grace bra is like any other bra, except for one simple, revolutionary addition that ensures it straps the lift, support and hold. Because where the straps join the cups there is a further set of hook and eye adjustments, allowing for a much better hold and support, reducing the pull and tension taken by the straps and potentially also the neck, shoulders and back. Girls with larger sizes will know only too well what I mean. Unevenness is smoothed out simply too with the strap to cup fixing.
Well-the proof of the pudding has always been in the eating and a couple of weeks ago, my La'Grace bra arrived (see picture above of me modelling it) and I couldn't wait to try it, after tweeting back and fort with Stef for a couple of months.
Anything new, of course, needs a small mental shift, and having 3 possible things to adjust on my bra, rather than the standard 2, took a few minutes to work out. There may be some impatient dressers out there who don't want this extra layer of adjustment, not because it doesn't work, because it really does, but down to the uncomfortability of sheer newness.
I deliberately played with the adjustments, getting used to them and finally decided on "Set phasers to stun".
I was extremely happy with the fit and it was exceptionally comfortable.
I know that some may be thinking at this point, that what I gained in comfortability and functionality, I lost in style and sexiness. That, somehow, in our collective feminine psyche, we believe,100%, that such a trade-off is inevitable.
Which is why I began with the photo I did. I'm not trying to blow my own trumpet here (I shall do that later on) but I hope that you think and see that no such trade-off, in this case,exists.
If you're on Twitter, go and chat with Stef, she's @stefcunningham and her website is www.gracebra.com
Was blind, but now can see"